Nutricosmetics, also known as edible cosmetics, are becoming increasingly popular as consumers shift their focus to achieving beauty from the inside out. These products address specific skin concerns by incorporating targeted ingredients into their formulations and promoting overall health and wellness. However, the key driver behind the success of nutricosmetics is taste. Consumers want products that not only address specific skin concerns but also taste good and are convenient to use.
Nutrition plays a crucial role in maintaining skin and body health, and there is a growing body of scientific evidence linking skin and body health to nutrition. Nutricosmetics offer a holistic approach to skincare and body care, addressing not just the appearance of the skin, hair, and nails, but also promoting overall wellness.
Tasty beauty elixir for premium beauty brands
Consumers are also looking for more convenient and easy-to-use products, and premium liquid formulations tend to be more suitable for the beauty industry than powders. A single shot of a ready-to-drink beauty elixir feels more luxurious and prestigious than having to mix and dilute a scoop of powder into 2-3 dcl of water. Additionally, consumers value when their favorite brand, which they trust with their skincare products, can also offer them beauty supplements, which are a great addition to their existing skincare routine.
Taste is one of the primary senses that the body uses to evaluate food and drink. When something tastes good, our brain gets a signal that the food or drink is safe to consume and that the entire experience will be pleasurable. However, many people believe that healthy foods are not tasty, enjoyable, or satisfying. Consumers are highly more likely to consistently take a product if they find it palatable. If a nutricosmetic product has an unpleasant taste, it is certainly more difficult for consumers to consistently take it as directed, which reduces its effectiveness. Moreover, taste can also play a role in consumer satisfaction and brand loyalty.
Taste is one of the most crucial aspects of nutricosmetics. And choosing it might be the scariest part of the process of getting your nutricosmetics product.
Fortunately, TOSLA Nutricosmetics has developed the award-winning Masking Technology VELIOUS™, which is a powerful tool in masking the odor, taste, and smell of collagen and other active ingredients. This means not only are the formulations clinically proven with quality and stability ensured, but they also provide a pleasant luxury experience. Whether consumers decide to take their daily dose in the morning, on an empty stomach, or in the evening, thanks to VELIOUS™ Masking Technology, there will be no aftertaste to disturb their day. Consumers can enjoy their beauty elixir without needing to wash their mouths or brush their teeth afterward. This is just one example of how TOSLA Nutricosmetics prioritizes taste in its formulations to ensure a pleasant experience for the consumer and ultimately drive the success of its products.