Hyaluronic Acid has been trending in the health and beauty industry for a number of years now. It has been noted as one of the most powerful moisture binding supplements available on the market and its core benefits to consumers is keeping skin plump and hydrated.
However, as with any supplement that gains widespread attention there is always an element of Truth and fiction about its benefits, uses and potential risks. This article seeks to shed light on the truth about Hyaluronic Acid supplements.
So, what is Hyaluronic Acid?
Hyaluronic acid is a gel-like water-retaining molecule that helps the body increase its overall level of hydration at a cellular level. Hyaluronic acid is produced naturally in the body. However, taking it in the form of a supplement can increase the levels found in our system and therefore increase the level of hydration in the body as a whole. On average the human body contains around 15 grams of hyaluronic acid at any given time. However, around 5 grams of that volume is synthesized by the body on a daily basis and therefore lowers the overall levels of hyaluronic acid in the system.
Also, as we age our bodies produce less and less of this vital molecule which can lead to premature ageing and decreased skin elasticity.
Myth # 1 – Hyaluronic acid is an artificial substance.
False. Hyaluronic acid is a molecule produced naturally in the body and is vital to the process of maintaining optimal health of hair and skin hydration. It also aids in the production of collagen which fights free radical cells and aids in improving skin elasticity, Metabolic processes and skin cell regeneration. Hyaluronic acid is found naturally in many foods including bone broth, soy-based products, starchy vegetables, citrus fruits and leafy greens.
Myth # 2 – Hyaluronic acid is produced naturally in the body, so I don’t need to take it as a supplement.
False. Whilst hyaluronic acid is produced at different levels at different stages of a life, most consumers are able to significantly increase the level of usable hyaluronic acid in their system and have experience fantastic benefits including improving the overall condition of their hair and skin. Again, it is important to note that the body’s hyaluronic acid production decreases year by year and including this powerful hydration agent as a supplement in your daily regime will ensure that despite lower natural production levels your body will still experience the full benefits of this molecule in your system.
Myth # 3 – Hyaluronic acid is only useful to improve skin condition.
False. In addition to Keeping skin hydrated hyaluronic acid also serves consumers by increasing the level of hydration and lubrication in joints. As we age our joints naturally become less lubricated which can lead to inflammation and pain during the course of everyday activities. Whilst hyaluronic acid can be injected directly into the joints by medical professionals, consumers can avoid this invasive treatment by pro-actively ensuring the body has an optimal level of hyaluronic acid with addition of quality supplements to their daily routine.
As with most health and wellness products and supplements, consumers should always seek to research products thoroughly, as information and assumptions about different health and beauty products isn’t always correct. Many products available on the market provide benefits beyond the core use and can help improve health and well-bring in ways that are not always included in sales and marketing collateral. The benefits of hyaluronic acid are numerous and regular consumers can expect not only improvements to the hydration and elasticity levels of their skin but also a decrease in inflammation and pain in joints as they age.
If you would like to find out more about how Hyaluronic Acid might help your customers, please feel free to contact us.