While powders, capsules, and gummies remain popular, recent consumer data highlights a clear shift: liquids are emerging as the most compelling format for both adherence and efficacy.
Consumer Study Snapshot
In a blinded U.S. home-use study (July 2025, n=128), participants tested collagen across four formats: liquid, powder, capsule, and gummy. They evaluated taste, convenience, and likelihood of long-term use.
Key findings:
- Routine adherence: Capsules and gummies scored high on convenience, but liquids and powders offered dosing flexibility aligned with clinical recommendations.
- Dose vs. perception: Participants rated products similarly regardless of collagen content (0.1 g–20 g per serving), underscoring the need for clearer communication around effective dosing.
- Liquids excelled: A single 15 ml sachet delivering 11 g of collagen (equivalent to 18 capsules or 100+ gummies) was rated highly for both taste and ease of use.
Why Liquids Are the Future of White-Label Collagen
- High-dose capability: Liquids can deliver clinically relevant doses (5 g+ daily) in one serving.
- Consumer-friendly: Flavored, ready-to-drink formats encourage daily compliance.
- Versatility: Liquids are the most adaptable format, suitable for direct shots, mix-ins, or multi-ingredient blends.
- Innovation-ready: Advanced formulation allows for pairing collagen with synergistic actives, creating multipurpose products.
What This Means for Brands
For private-label and white-label partners, liquids represent an opportunity to differentiate with a format that bridges enjoyment, efficacy, and innovation. By offering consumers a product that is both clinically aligned and sensorially rewarding, brands can strengthen loyalty and stand out in a crowded collagen market.
Takeaway: Liquids are the most adaptable, consumer-resonant, and scientifically supported way to deliver collagen. For brands looking to lead in the next wave of beauty and wellness, liquid collagen is the format to watch.
Read the full consumer study HERE.